The product was never the problem.
You’ve built something African banks and fintechs need. Now you’re stuck at the hardest part: getting the right person to take the call. We’ve spent eleven years building those relationships. We make the introduction, and the door opens.
The hard part isn’t your product
In African financial services, the buyer doesn’t take cold meetings. The decision sits with a handful of people at each bank, processor or fintech, and they only pick up for someone they already trust.
You can have the best verification product on the continent. The best infrastructure. The best platform. If you can’t get in front of those people, none of it counts. The sales cycle dies at the front door, months before anyone sees a demo.
We open the door
We placed the executives who now run these businesses. The people you need to reach are people we know, and have known for years.
So when we make an introduction, it’s warm, it’s personal, and it lands. You walk into a real conversation with the person who can say yes. Not a cold lead. Not a name on a list. A meeting that was never going to happen on your own.
We’ve done this for verification and identity businesses, for infrastructure and platform companies, for risk and fraud tooling, for the kind of providers that sell into banks and fintechs and win or lose on access.
The network behind the introduction
Anyone can promise a network. Here is what ours is actually made of.
We helped build the industry
We didn’t arrive to sell into African fintech. We helped shape it. Our team co-founded the Fintech Association of South Africa and runs it day to day, holds office at the Payments Association of South Africa, and leads the Sub-Saharan chapter of African Women in FinTech and Payments. When the industry sets its standards and writes its policy, we are in the room.
We placed the people you need to reach
For over a decade we have placed the executives who now run African fintech and banking. The decision-makers you are trying to meet are, in many cases, people we put in their seats, or have known since long before. That is not a contact list. It is years of trust.
On the stages where the market gathers
We speak, host and moderate at the events where the sector’s leaders actually show up, from the Africa FinTech Festival to the South African FinTech Awards, alongside the regulators, founders and investors who set the direction.
Seventeen African markets. Direct relationships with regulators in twelve of them. Partnerships with the African FinTech Network across the continent, the European Women in Payments Network beyond it, and the global benchmarking platform Findexable. The reach is pan-African, and it is connected to the rest of the world.
Search relationships, a hand in running the industry’s institutions, a presence on its main stages, and reach across the continent. Put them together, and you have a way into African financial services that few firms, if any, can match. That is why, when we make the introduction, the door opens.
In client deal flow over the last five years. Real pipeline, real revenue, from conversations that would not have happened any other way.
One provider per category. Always.
We only ever represent one provider in a category. If we’re opening doors for you, we are not opening them for your competitor.
That’s a promise to you. It’s also why the buyer side trusts the introduction. When we bring someone to the table, they know we are not sending the same email to three of your rivals next week. The introduction means something because we don’t hand it out.
Built for providers selling into African financial services
The companies we open doors for usually share a profile. A product that already works, and a wall they can’t get over on their own.
- Verification and identity providers
- Infrastructure, rails and platform businesses
- Risk, fraud and compliance tooling
- Software and technology vendors selling into banks and fintechs
- Companies with traction elsewhere, now trying to crack African markets
- Scale-ups trying to move past founder-led selling into real distribution
Common questions
What does TITC’s introduction service do?
We make warm introductions for companies selling into African banks and fintechs. We connect you directly to the decision-makers, using relationships built over eleven years of executive search.
What makes TITC’s network in African fintech different?
We helped build the industry we sell into. Our team co-founded the Fintech Association of South Africa, holds office at the Payments Association of South Africa, and leads the Sub-Saharan chapter of African Women in FinTech and Payments. Combined with over a decade of executive search and a presence on the sector’s main stages, that gives us relationships few firms can match.
Who do you introduce us to?
The people who actually decide. Founders, C-suite and senior buyers at banks, processors, fintechs and financial institutions across African markets. In most cases, people we’ve known for years.
How is this different from a lead list or a sales agency?
A lead list gives you names. An agency sends cold emails. We make a personal introduction to someone who takes the meeting because we asked. The relationship is real, and it’s why the conversation happens at all.
Do you work with more than one provider in the same category?
No. We represent one provider per category, and we won’t open doors for your competitor while we’re working with you. That exclusivity is the point.
What kinds of companies do you do this for?
Service providers with a working product that sell into financial services. Verification and identity, infrastructure, risk and fraud tooling, platforms and software vendors.
Which markets does this cover?
African financial services, with the deepest relationships in South Africa, Nigeria, Kenya, Egypt, Ghana, Rwanda, Tanzania, Zambia, Namibia and Uganda.
Tell us who you need to reach
You’ve got the product. If you’re stuck at the door, that’s the part we solve. Tell us the kind of buyer you need in front of, and the markets that matter to you. We’ll tell you whether we can open it.