The role influencers play in the FinTech industry

In the ever-evolving landscape of FinTech, the role influencers play in the FinTech industry can’t be overlooked. Traditional marketing strategies are often insufficient to capture the audience’s attention. This is where influencers come into play. According to a Right Side Up article, influencers in the FinTech industry, often called “finfluencers,” have become integral in shaping consumer perception and trust. But how exactly do they do it, and what can you learn from them to enhance your own FinTech venture?

Building Networks in FinTech

Leveraging Social Media

In today’s digital age, social media is not just a platform for socializing; it’s a powerful tool for business networking, especially in the FinTech sector. Platforms like LinkedIn and Twitter have become indispensable for professionals looking to expand their reach and influence. Here’s how you can make the most out of social media for networking in FinTech:

LinkedIn: The Professional’s Playground

LinkedIn is a treasure trove for professionals in any industry, but for those in FinTech, it’s a goldmine. From connecting with industry leaders to participating in relevant group discussions, the platform offers numerous ways to engage with your niche.

• • Profile Optimization: Your LinkedIn profile is your online resume. Make sure it’s up-to-date and highlights your skills, experience, and what you bring to the table.

• • Content Sharing: Regularly share and comment on relevant content. This not only shows that you’re active but also that you’re updated with the latest trends and news in the FinTech sector.

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  • Networking: Don’t just connect with anyone. Be selective and aim for quality over quantity. Connect with people who are relevant to your industry, and when you do, personalize your connection request to make it stand out.

X (Twitter): The Real-Time Network

X (formally Twitter) is where real-time conversations happen. It’s a platform where you can follow FinTech news as it unfolds.

• • Follow Influencers: People like Brett King and Chris Skinner frequently share valuable insights. Following them can provide you with a wealth of information.

• • Engage: Don’t just be a passive follower. Engage with tweets that interest you. A well-thought-out reply can catch the eye of someone influential and start a meaningful conversation.

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  • Hashtags: Use them wisely. Hashtags like #FinTech, #Blockchain, and #DigitalBanking can help your tweets reach a broader but targeted audience.

Attending Industry Events

Industry events, be it webinars, seminars, or international conferences, offer an unparalleled opportunity to network face-to-face with industry experts, potential clients, and even competitors.

• • Preparation: Before attending any event, do your homework. Know who the key speakers are, the companies that are attending, and what topics will be covered. This will help you target whom to network with.

• • Business Cards: In a digital world, a business card can make a lasting impression. Always carry a few.

• • Follow-Up: The networking doesn’t end when the event does. Always follow up with the people you’ve met. A simple ‘It was nice meeting you’ email can go a long way in establishing a relationship.

Using Professional Platforms

Professional platforms and associations offer a more structured and targeted approach to networking. For example, being a part of an association like FINASA can significantly boost your credibility and offer networking opportunities that are more aligned with your career goals.

• • Membership Benefits: Most professional platforms offer exclusive content, webinars, and events to their members. Make the most of these.

• • Active Participation: Don’t just be a member; be an active one. Participate in discussions, offer your insights, and even volunteer for events if possible.

• • Use it for Credibility: Being a part of a respected professional organization adds a layer of credibility to your profile. Use this to your advantage when networking.

By leveraging social media, attending industry events, and utilizing professional platforms, you can build a robust network in the FinTech industry. Each of these platforms offers unique opportunities for growth and learning, so make sure to use them wisely.

Techniques for Effective Networking

The Elevator Pitch

Having a concise yet compelling elevator pitch can make you memorable.

Business Cards

Yes, they’re old-fashioned, but they work. In a digital world, the tactile nature of a business card can make you stand out.

Follow-up

Always follow up with the people you meet. A simple email thanking them for their time can go a long way.

Influencers to Follow

Brett King

Brett is a name synonymous with FinTech. His insights are invaluable for anyone in the industry.

Chris Skinner

Chris is another stalwart in the FinTech community. His blog is a treasure trove of information.

Coen Jonker

Coen Jonker, a guest on our Talking Success podcast, offers a unique perspective on FinTech in Africa.

Why Influencers are Important in FinTech

Influencers bring authenticity to the table. They have the power to humanize complex financial products and make them relatable to the average consumer. This is especially crucial in a field that is often perceived as impersonal and intimidating.

Conclusion

Influencers in FinTech are more than just social media celebrities; they are thought leaders and trendsetters. By leveraging their reach and credibility, FinTech companies can significantly enhance their brand image and customer trust.

Keen to see how you can become an influencer? Check out our Social Capital Maximiser course!