Introduction

So how to be someone when you are a nobody and why is it important? It’s what sets you apart in a sea of innovators and thought leaders. But what if you haven’t had the privilege of working for a major FinTech company? Does that mean you’re doomed to obscurity? Absolutely not. This article aims to debunk that myth and provide actionable steps for building a strong personal brand, regardless of your employment history.

 

The Big Name Fallacy

We’ve all seen it—people who skyrocket to FinTech stardom simply because they’ve worked for a big-name company. While there’s nothing inherently wrong with leveraging your experience, it’s a mistake to think that’s the only path to success. After all, not everyone has the opportunity to work for the “Googles” and “Amazons” of the FinTech world.

 

Starting from Scratch

So, you haven’t worked for a FinTech unicorn. That’s okay! What you have are unique skills, experiences, and perspectives that are just as valuable. Start by identifying your areas of expertise and how they solve real-world problems. Create valuable content around these topics and share them on platforms where your target audience hangs out.

 

Social Media as a Tool

When it comes to building your personal brand, social media is your best friend. Platforms like LinkedIn and Twitter are particularly effective for establishing credibility in the FinTech space. Share industry insights, comment on trending topics, and don’t shy away from expressing your opinions. Remember, the goal is to engage, not just broadcast.

 

Networking and Community

Building a strong network is crucial for personal brand development. Attend industry events, webinars, and engage in online communities. The more you interact with others in the FinTech space, the more visibility and credibility you’ll gain.

 

titc.io’s Personal Branding Offering

At titc.io, we understand the power of personal branding, especially for those who haven’t had the luxury of big-name backing. Our personal branding services are designed to help you identify your unique value proposition, build a content strategy, and engage effectively with your target audience.