Getting featured in top FinTech publications is the dream of every FinTech startup, established company, and thought leader. The exposure, credibility, and networking opportunities that come from such features are invaluable. However, let’s be clear: this is not a DIY project. The process is intricate, time-consuming, and requires a level of expertise that most companies don’t possess in-house.
Why You Shouldn’t Do It Yourself and why it’s difficult to get featured in top FinTech publications
- Complexity: The world of FinTech publications is complex. Each publication has its own set of guidelines, focus areas, and preferences. Understanding these nuances takes years of experience.
- Time-Intensive: Crafting the perfect pitch, reaching out to editors, and following up takes time. Time that could be better spent on your core business activities.
- Network: Having a strong network is crucial. Without the right connections, your pitch is likely to end up in the trash folder.
- Cost: The hidden costs of DIY attempts can add up. From the time spent researching to potential reputation damage from a poorly executed pitch.
- Expertise: This is a job for experts who understand the FinTech landscape, the media ecosystem, and how to tell a compelling story that editors will want to publish.
The Intricacies Involved
- Understanding the Landscape: Publications like Finextra, PaymentsSource, Bank Innovation, and Disrupt Africa have specific areas of focus. Knowing where your story fits is half the battle.
- Crafting the Pitch: Your story needs to be compelling, newsworthy, and tailored to the publication. This is an art form in itself.
- Media Outreach: This isn’t just sending an email. It’s about leveraging existing relationships, understanding the right time to reach out, and knowing how to frame your story.
- Follow-Up: One pitch is rarely enough. It takes consistent and strategic follow-up to get your story published.
- Post-Publication: Once you’re featured, the work isn’t over. Promoting your feature, leveraging it for brand credibility, and building on that success requires a well-thought-out strategy.
Why titc.io is Your Best Bet
At titc.io, we offer a full suite of services designed to grow your FinTech brand. Our mantra is ‘Your Brand, Our Influence.’ We don’t just offer services; we deliver tangible benefits that directly impact your bottom line. From strategic marketing to talent solutions, we’ve got you covered. We’re your one-stop solution for accelerating growth and elevating your FinTech brand across Africa.
Our unique selling proposition lies in our established network within the African FinTech community. This enables us to offer immediate value to our clients, from targeted marketing and PR efforts to talent acquisition and management.
Additional Resources
Your Brand, Our Influence
Getting featured in top FinTech publications is not a walk in the park. It’s a complex, time-intensive process that requires a specialized skill set. While the allure of doing it yourself may be tempting, the risks far outweigh the benefits. Trust the experts, trust titc.io.
